Category Archive News

Keto Friendly Pizza video

I teamed up with the lovely people at FoodNation to create a short Keto friendly food video.

What is keto?

A keto diet is well known for being a low carb diet, where the body produces ketones in the liver to be used as energy. It’s referred to as many different names – ketogenic diet, low carb diet, low carb high fat (LCHF), etc.

When you eat something high in carbs, your body will produce glucose and insulin. Since the glucose is being used as a primary energy, your fats are not needed and are therefore stored. Typically on a normal, higher carbohydrate diet, the body will use glucose as the main form of energy. By lowering the intake of carbs, the body is induced into a state known as ketosis.

The end goal of a properly maintained keto diet is to force your body into this metabolic state. We don’t do this through starvation of calories but starvation of carbohydrates, making your body burn its stored fat for energy.

BUT… you can’t eat pizza, as bread and flour have lots of carbohydrates in them.

So here is the solution to that!

Returneeship north tyneside north shields team

Returneeship program with BBC & DWP

The Returneeship program with the BBC and DWP

Returneeship is a pre-employment program for people over the age of 40. In conjunction with the BBC for the Department of Work and Pensions, it is created and run by Release Potential. I had the great pleasure of teaching groups the language of film, production and editing. As well as sound recording and editing. At the end of the two days, the attendees get to film and produce a live TV show. The Returneeship program gives attendees the chance to gain nationally recognised qualifications, and helps on a path back to work. The live show featured Henry Howard as a guest, representing the North Shields Fishermen’s Heritage Project. A community based project dedicated to creating a fitting and lasting memorial to fishermen who left the port of North Shields and lost their lives just doing their job.

Returneeship Video

Here’s a video I put together from the two days of filming and working with groups.

 

Returneeship Gallery

Santa signing to child goes viral

Last year my 40 second video of Santa signing to a child went viral. REALLY viral! It was viewed on every news network across the world, online, offline, tv, radio and more.

It currently stands at 3.6 million views on Youtube.

It was truly a pleasure to start such a global event.

I filmed it on Saturday afternoon, posted it online on Sunday evening, promoting it through various social media platforms, I previously used when promoting my viral Laughing Meerkat video (currently at 1.1 million views).

By Monday evening it had reached 400,000 views on Youtube and continued to grow!

The growth wasn’t as dramatic as I’d have liked, so I then shared it with media agencies in America and it quickly gained traction. During the height of it’s popularity I was receiving calls from agencies/media from all over the world asking if they could buy the clip or asking for more information.

The most fun were the Ellen show, who were interested in having the clip as their huge end of season finale. Things didn’t work out as planned and it was bumped for another story.

Most news outlets copied the clip from Youtube and made up their own incorrect story surrounding the video.

So we corrected that with a follow up video, which you can see here:

How do you make your video go viral?

I get asked this a lot, once people find out I have created a few viral clips.

There’s no one quick solution. But here are a few tips that will help your content grow, then it’s up to the quality of your content to see if it can go viral:

  1. You need good initial traction. Share your content with lots of people at once, as soon as you can. Prepare email lists, Facebook groups, media agencies, newspaper editors, social influencers… Contact them all within a 30 minute window of you launching your content.
  2. Your content has to be good. No one is going to share your content if it doesn’t connect with them in some way. What is your hook? Does it ask a question to promote discussion and likes? Does it chime with something currently in the media?
  3. Is your content short enough? Most viral clips are sub 30 seconds, even just a couple of seconds in most cases. If you have a 4 minute epic advert to drop in the middle of Coronation Street, no one will care. You’re just wasting money. Make it concise so it can be consumed quicker, then shared quicker.
  4. Embrace the happy accidents. I didn’t know I was going to be capturing this moment on the day, in fact I nearly didn’t record it at all. Once I had captured it, I knew it was gold. I knew if I hit it just right I could get some traction with the clip, and off it went! If your campaign takes an unusual turn that you feel you can build on, go for it!
  5. Follow up to give your content a second wind. Going viral is like long distance running. You have an initial surge off the blocks, but then want to keep that pace. If you dip too low, you will come crashing back down. The easiest way to continue your rise, is to follow up, send another email asking if someone liked your content, or if they have seen how your content is going viral. Post in another group asking if people would like a follow up video. Reply to comments. Keep the fires burning, people coming back and generating more comments/likes/shares.

One final word. If someone says to you that they can make your content go viral, they are lying. You can follow the steps above and still have a massive failure on your hands, if your content, idea or execution isn’t strong enough.

Here are the facts behind the video:

“The girl in the video title “Santa signing to child” is called Mali Phoenix Williams-Cody, aged 3. She has visited the Cleveland Centre’s special event days several times. I have some great photos of her at Halloween as well as Christmas. She came with her mum on Saturday to meet Santa. Mali is not deaf, she struggles to communicate with speech. She has been attending a special school to help with her communication and this is were she learned sign language. As seen in the video, Santa asked Mali’s mum if she could sign and touched hearts all over the world when he sprung in to action asking if Mali wanted a doll for Christmas. Her reaction is priceless and touched all of us who witnessed it live. I was so pleased I could capture such a special moment and share it with the world.”

So far I’ve found the video at:

  • http://www.telegraph.co.uk/topics/christmas/12037605/Adorable-video-shows-Santa-signing-to-deaf-girl.html
  • http://www.mtv.com/news/2682106/believe-in-santa-claus-after-watching-this-video-cleveland-centre-imgur/
  • http://www.aol.com/article/2015/12/07/one-santa-helped-out-a-little-girl-who-had-trouble-speaking-usin/21279581/
  • http://www.mirror.co.uk/news/uk-news/see-heartwarming-moment-sign-language-6966068
  • http://www.dailystar.co.uk/news/latest-news/479827/Santa-Christmas-magical-Middlesbrough
  • http://www.fox46charlotte.com/home/trending-news/56223561-story
  • http://www.ndtv.com/offbeat/kind-santa-uses-sign-language-with-little-girl-who-cannot-hear-1252057
  • http://abc7.com/society/mall-santa-uses-sign-language-to-ask-for-little-girls-christmas-wish/1112516/
  • http://www.huffingtonpost.com/entry/sign-language-santa_566500c3e4b08e945fefe2ee
  • http://www.independent.ie/life/christmas/cute-video-santa-uses-sign-language-to-make-christmas-special-for-threeyearold-girl-34265982.html
  • http://m.nydailynews.com/news/world/santa-claus-signs-girl-uk-mall-article-1.2457112
  • http://presstelegraph.com/2015/12/07/video-shows-santa-singing-with-young-girl-who-struggles.html
  • http://www.dailymail.co.uk/femail/article-3349020/Heartwarming-moment-kind-Santa-uses-sign-language-ask-girl-hearing-problems-wants-Christmas.html
tennis at the cleveland centre

Wimbledon Tennis event

Wimbledon Tennis event!

I was hired by the Cleveland Centre to capture their Wimbledon Tennis Event. Featuring Wii Tennis, games and prizes. I filmed the Wii Tennis competition and took photos of the event in Middlesbrough. A small gallery of images here:

Super hero dance off

Super hero dance off event!

I was hired by the Cleveland Centre to capture their Super hero Dance Off Event. Featuring Captain America, Spiderman and Optimus Prime from the Transformers. I filmed the Break dance competition and took photos of the event in Middlesbrough. A small gallery of images here:

IPA Newcastle City Event

IPA Newcastle City Event

I was hired by the IPA Newcastle to capture their latest City Event in Newcastle. It featured five member agencies, hosted by Phil Coverdale (North East City Head), new North West City Head Jackie Holt, Northern Ireland Chair Stephen Roycroft, Andrew Wilson (Midlands City Head), Andy Reid (South West City Head), England & Wales Chair Ben Quigley, IPA President Ian Priest, IPA Director General Paul Bainsfair, Director of Marketing Janet Hull, Membership Director John Oldfield and Membership Senior Executive Lynn Hogarth in Newcastle for the latest city event on 10th February 2015. It was great working with the IPA Newcastle. With my background in media I knew, and had worked with, most of the agencies and members attending the City Event. I was also pleased to find the IPA had used my image as their main cover image for the Events page (above). View the full Flickr Gallery here: https://www.flickr.com/photos/theipa/sets/72157650348510170/

Testimonial Video for Villabela Properties

Testimonial Video for Villabela Properties

My latest video is a short testimonial video, filmed for Villabela Properties in Newcastle. They wanted a relaxed piece to camera, from one of their most prestigious clients to showcase the great work they do in Newcastle. This involved setting up a mini studio in their office:

  • Several beauty lights
  • One main camera
  • A static boom mic to provide sound

It was cramped but you don’t get a feel of that in this video. I then shot B-Roll around the office and included it in the testimonial video as cut away shots. This helps break up the video, but also disguises edits in both audio and video from the original interview. View the video on their website now at the Testimonials section: http://www.villabelaproperties.co.uk/testimonials/